About

I started my career in graphic design: type, layout, attention to detail. Then I moved into product design and learned that a beautiful screen is not enough: the product behind it has to work. So I went deeper, into UX, then design systems, then code, and at some point I stopped handing my designs to developers and started building them myself.

Today I call myself a design engineer. I work across brand, product, UX, UI, front end and back end, which means I can take a product from the first sketch to production, and I am equally at home in marketing design and product design.

I work with startups and with bigger companies. Sometimes the job is a design system, sometimes an MVP that has to exist next month. I use no-code tools when speed is the point, and I write the code myself when the product needs more.

For me, good design helps the business, solves a real problem for users, and looks good, all three at the same time. In the end, I want to build things that are simple, useful, and human.